Humane on Wednesday announced a $200 price cut to its flagship product, the Ai Pin. The Bay Area startup, founded by two former Apple executives, has reportedly struggled to sell the product, which launched in April for $700.
In a message sent to its email list, Humane highlights its return policy in the new pitch. “Ai Pin starts at $499 and includes your first month of Humane Plan on us,” the company writes. “Along with a 90-day return window, it’s completely risk-free to try.”
The device was poorly received by reviewers. By August, returns of the Ai Pin had reportedly begun to outpace sales, leaving some 7,000 to 8,000 devices in the hands of users.
The company reportedly began exploring a sale in May, amid poor reviews and poorer sales.
